While I still was a student I had been working on few simple projects, creating landing pages for small and medium local businesses in my home city of Brisbane, Australia. As I progressed I started my work at one of the biggest full cycle web studios in Australia and NZ. My well thought through, visually appealing designs, enhanced by subtle details and brand…

A customer-centered thinking and the love for design turned out to be an effective combo when collaborating with agencies, clients and brands. I always enjoy developing digital concepts and solving problems that pop up during the production stage… This rough framework represents my pathway to a balanced understanding of the web design as it is and as it should be!

On par with my love for an aesthetically pleasing design I also developed a true passion for functionality and structured approach. Since then I was in charge of overseeing all creative process in our studio and soon there was no breathing room for me there. Just as I had enough savings, I immediately chose an old-European town to work at (Lviv)!

I am a UX Designer and an independent Art Director from Australia, now living and working in Lviv, Ukraine. Initially, the digital artworks and small websites design tasks were my gateway to the creative industry. This eventually led me to a life changing decision of founding my own web design studio, as my first independent step in the world of the digital design…