Open Position

Marketing Lead

Location : Bangalore
Experience : 10-15 Years

Company Overview

We are India’s leading Fintech company into Supply Chain Financing, which helps start-ups, large enterprises, MSMEs, retailers, and distributors resolve their working capital and growth capital challenges. Founded in 2015, KredX started with a single mission of solving cash flow challenges for businesses through an invoice discounting platform. Today, KredX solves financial problems of all kinds of businesses while offering investors a unique opportunity to make low-risk and high-return investments. KredX over a period of time added many more products in the area of Working Capital, Growth Capital & Treasury Income products using deep tech solutions catering to Large Enterprise / corporates. We have offices in Bangalore, New Delhi & Mumbai.

What you can expect apart from attractive compensation at KredX, apart from monetary benefits

● Bi annual appraisal cycle

● Medical coverage for your family and parents

● Need a break? We’ve got your back for 15 days in a year. We know that some of the best ideas come when you’re on vacation

● Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind and body

And a lot more.....We can discuss it!

Your Role

The KredX ABM Leader will be responsible for executing the company's top-down strategy in marketing for Enterprises in India. He/she will also be responsible for providing leadership to the various marketing, product & sales teams to drive the top-of-funnel leads. The role requires the individual to work with internal stakeholders to plan, create, execute & launch campaigns and initiatives for business conversion

The individual should have strong marketing acumen so that he/she can provide leadership to the content, digital & organic marketing team in developing positioning strategies for the products in the relevant markets and leading the Online/offline Marketing team to leverage organic, inorganic and paid channels to augment traffic, Marketing Qualified Leads, and Sales Qualified Leads

This is a highly visible and complex role since the candidate will be the key point of contact for partners, customers (CXO level) and work with all teams and users across the entire organization. The successful candidate must be a strong leader, extremely well organized, detail- oriented, quality-minded, and possess excellent written and verbal communication skills. He/ she will be required to bring both old and new ideas to implement & execute for highest impact to BU

ROLES AND RESPONSIBILITIES

● Achieve the KPIs and objectives for the BU by driving various initiatives to work towards delivering results.

● Develop high-performing funnel and funnel management

● Develop and execute the end-to-end Inside sales/ABM plan with a strong focus on inbound and Outbound techniques to achieve Sales qualified Leads target.

● Plan , develop and execute the end to end product offering to the required target audience through both online and offline channels

● Develop new channels to achieve sales qualified leads target

● Develop & manage end to end CRM and process flow to manage product, process & customer flow

● Achieve target number quarter on quarter

Critical Knowledge, Skills, And Abilities Requirements

● Stakeholder management and executive presence. Your role will require you to liaise for inputs and feedback from Product, Sales, and Customer Success teams as well as CXO/VP-level industry practitioners and KredX clients

● Program management: The role will require you to integrate inputs from multiple KredX teams, and get the work output produced through the team working directly for you, as well as work with the various marketing campaign teams (digital, social, PR, field marketing).

● Inbound Marketing: At KredX, marketing is strongly focused on business conversion and ROI

● Communication: You will need to have an excellent command of the English language, both spoken and written to be able to convey complex ideas at all levels

● Execution driven marketing: This role will require you to make sure that work gets done. While driving the strategy, you will need to be ready to do work ground up and achieve the desired target/results

● People Management: Ability to work across teams with the spread of KPIs to deliver the overall marketing objective of BU.

● Context Marketing: Ability to channel the years of experience in KredX specific scenarios to drive results.

● Knowledge of Finance/fintech : Is a must, prior experience in B2B fintech is a must

● CXO Handling experience : Ability to sit across the table for showcase, negotiation & closure to deliver the over BU objective

Good to Have Knowledge/Skill

● Knowledge of invoice discounting

● Knowledge of B2B working capital, Growth capital & lending

● Usage and high impact delivery through marketing automation tools for driving customer engagement and revenue