- Sakil Ahamed
- 13 Aug 20
- business,Thought Leadership

COVID-19 outbreak has ushered in a new range of challenges for businesses, demanding a colossal shift to social media marketing. In light of this, we spoke to Sakil Ahamed, Asst. Manager- Social Media, KredX about how companies are harnessing social media strategies to capture and cater to their customers. Here’s an insightful article by Sakil Ahamed & the KredX editorial team.
We have more than 7 billion people on this planet out of which 3.8 billion people are using social media at this moment. This means that as a business, there’s a whole realm of the audience to cater and capture. For decades, companies have invested in marketing to gain, attract, and maintain their customer base. Social media marketing is all about the connection that you build and the stories you tell. In fact, nowadays, most of the purchase on the internet is triggered by the influence of social media platforms. In light of this, here are some of the reasons why brands are increasingly venturing into social media to stay connected with their customers and why businesses that do not have a social media presence must consider this.