Unveiling KredX 2.0
When Anurag & I conceptualised KredX and began our work out of a shared space way back in 2015, we never realised the level of impact our invoice discounting solution would have on the fintech landscape in India and how our model will pave the way for many more such innovative solutions. All we had was a vision, a hunger to do something big, an amazing team who always believed in us, the first set of loyal customers who still continue with us today, and our wonderful investors and partners who supported us through our journey. This journey of ours has seen its fair share of ups and downs, shared joys and tears, milestones and setbacks, learnings and unlearnings, and through it all we have tried to learn and evolve with the support of our wonderful patrons.
Over the years, we focused our efforts on improving & refining our flagship product, however, several interactions with our customers has validated the need for a one-stop solution catering to all aspects of supply chain finance beyond invoice discounting and we too realised the need to go deeper into the supply chain. Soon enough, we made it our mission to work on new products to address these findings and be more than just the Invoice Discounting pioneers. We focused on reinventing ourselves as a one-stop-solution for Supply Chain Financing. To showcase this holistic approach, we poured our hearts and souls into repositioning and rebranding KredX, and creating a new brand image as a testament to our evolution since our inception in 2015 and one that would accurately depict who we are, at our core as a team.
As a part of the new brand identity and an improved KredX, we have added new solutions to our product suite aligning with our new positioning and refreshed our logo to not only reflect who we are today but also our future. I am happy to unveil the reimagined KredX and share it with our most integral customers and partners like yourself. The redefined brand image captures our mission to make finance quick, transparent and reliable while building what we envision to be the Operating System of Supply Chain Finance globally. This new branding marks another chapter in KredX’s evolution with the addition of new products catering to every player in the supply chain ecosystem; Buy Now Pay Later (BNPL) for all kinds of B2B payments viz; online or offline and to achieve the the unthinkable in MSME financing of disbursals in under 2 mins, Import – Export Financing marking our official entry into the global market with in-principle approval from IFSCA to launch India’s first ITFS platform, and Capvel for enterprises looking to optimise their cash flow on the business side, while expanding and further strengthening our alternative fixed income instruments offerings for investors on the platform. We have also launched our services in the Middle East with our partner and are now on our way to becoming a truly global company.
We have used the repositioning and our new offerings as the base for our new logo which uses the split X view, signifying the bridging of customers with KredX’s state-of-the-art solutions. It further represents the origami concept to indicate our customisable tailor-made offerings to position ourselves distinctly in the supply chain industry while the new brand colour, teal, symbolises our strongest suit; our unique expertise of tech and finance.
The idea behind this rebranding is to further strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. In doing so, we also took this opportunity to take a step back and revisit the values that we stand for as an organisation and used it to further define the values of being a customer-first organisation prioritising data-oriented problem solving while placing humanity above all else. With this, we aim to strive for excellence and provide you with superior services in times to come staying true to our renewed brand values.
All of us at KredX are empowered by these changes with an overwhelming sense of kinship throughout our team, and know that our team of like-minded, determined professionals will continue to enable their customer’s success as well as each other’s success. Our employees and some of our earliest customers played pivotal roles in helping us create the new face of KredX, one that we endearingly call KredX 2.0 internally and are ever grateful for all your support over the years.
In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better level of services you have experienced and we’d like to take the opportunity to thank our loyal customers and business partners for your trust and friendship over the years.
As we begin this new chapter, we couldn’t be more excited for your continued association with us as KredX now steadily begins the transition to the new and improved brand image. As you begin noticing changes in our branding, logo, website, and our online and offline presence, we would love to hear from you. Feel free to reach out with any thoughts, requests, or queries. As always, we are just a call away.
CEO – KredX