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 How Bill Discounting Supports Financial Services in the FMCG Industry
Bill-Discounting

How Bill Discounting Supports Financial Services in the FMCG Industry

by Manish Kumar September 6, 2024

The Fast-Moving Consumer Goods (FMCG) industry is a strong pillar of the global economy. Do you know why? Because it spans products that are in constant demand, such as food, beverages, toiletries, and household items. These goods usually have a short shelf life, which simply means requiring quick turnover and efficient distribution channels. To maintain this swift pace, companies within the FMCG sector often depend on robust financial support to manage their cash flow so the operations are not halted. One such financial service that plays an important role in this industry is bill discounting, also known as invoice discounting. Ready to learn more? Let’s dive in!

Understanding Bill Discounting

Bill discounting is a financial service where a company sells its accounts receivable, also known as invoices, to a finance company at a discounted price. And what does the company get in return? Cash in a flash! Yes, the company receives immediate cash, which can now be used to manage its working capital needs. The finance company then collects the entire amount of the invoice from the customer on the due date. 

For an industry that runs on thin margins and high volumes, bill discounting turns out to be a lifeline. But why? Simply because it allows businesses to maintain liquidity, meet operational costs, and avoid delays caused by waiting for payment from customers.

Let’s understand how bill discounting supports financial services in the FMCG sector:

  • Improved Cash Flow Management

One of the biggest challenges in the FMCG industry is managing cash flow. With products moving quickly through the supply chain, companies need a steady flow of working capital to pay for raw materials, production costs, and distribution expenses. Bill discounting in financial services provides an immediate influx of cash, allowing businesses to meet these expenses without waiting for customers to settle their invoices.

For instance, a company supplying goods to large retailers may have to wait 30 to 90 days for payment. Through bill discounting, the company can convert its receivables into cash almost instantly, ensuring that it has the required funds to continue operations without interruption. This improved cash flow management helps FMCG companies avoid liquidity crises and sustain growth.

  • Reduced Reliance on Traditional Loans

Traditional bank loans are mostly associated with stringent requirements, lengthy approval processes, and fixed repayment schedules. For FMCG companies, which need quick access to capital, these loans may not be the most effective solution. Bill discounting offers a flexible alternative, as it is tied directly to the company’s sales and customer payments.

With bill discounting, FMCG businesses can access funds based on their invoices rather than taking on debt with rigid terms. This reduces their dependency on traditional loans and lowers the financial burden of interest payments, making it easier to manage cash flow and invest in growth initiatives.

  • Mitigation of Credit Risk

In the FMCG industry, credit risk is a big concern, especially when dealing with large volumes of sales to multiple customers. The risk of non-payment or delayed payment can have a ripple effect on a company’s financial health. Bill discounting helps lower this risk by transferring it to the financial institution or financier.

When a company chooses bill discounting, the financier takes on the risk of collecting payment from the customer. This provides the FMCG company with immediate cash and also protects it from the potential financial impact of customer defaults. By offloading credit risk, businesses can focus on their core operations without worrying about delayed or missed payments.

  • Strengthening Supplier Relationships

Strong supplier relationships are essential in the FMCG business, requiring quick delivery of raw materials and goods. Delayed payments to suppliers can affect these relationships and disturb the supply chain. Bill discounting allows FMCG companies to maintain positive relationships with their suppliers by guaranteeing swift payment.

With access to immediate cash through bill discounting, businesses can pay their suppliers on time or even offer early payments, which can lead to better terms and even discounts. This uplifts the company’s reputation in the industry and encourages long-term partnerships with suppliers.

  • Supporting Business Expansion

For FMCG companies looking to expand their operations, whether by entering new markets, launching new products, or scaling production, access to capital is essential. Bill discounting in financial services delivers a reliable source of funds to support these expansion efforts.

Unlike traditional financing methods that may need security or come with restrictive conditions, bill discounting presents a more easy and accessible solution. By converting receivables into cash, FMCG companies can fund their expansion goals without diluting equity or taking on extra debt.

  • Facilitating Faster Business Cycles

In the FMCG industry, speed is everything. Companies need to move quickly from production to distribution to stay ahead of the competition. Bill discounting in financial services boosts the business cycle by providing immediate cash flow, allowing companies to reinvest in production, marketing, and distribution without delay.

This faster business cycle not only boosts profitability, but it also increases the company’s ability to respond to market changes, customer demands, and new trends. By cashing in on bill discounting, FMCG businesses can maintain a competitive edge in an unpredictable market.

  • Access to Flexible Financing Solutions

Bill discounting gives FMCG companies the flexibility to manage their financing needs according to their sales cycles. Unlike traditional loans, which come with fixed repayment schedules, bill discounting allows businesses to access funds based on their invoicing activities. This flexibility is particularly beneficial for FMCG companies with seasonal sales fluctuations or varying payment terms from customers.

Furthermore, bill discounting can be adjusted to the specific requirements of the business, with options for recourse or non-recourse financing depending on the company’s risk tolerance and financial goals. This customization allows FMCG companies to maximise their cash flow management and financial strategy.

Conclusion

Given the unpredictable nature of the FMCG market, maintaining a healthy cash flow is critical to success. Invoice discounting for the FMCG industry is a powerful financial tool that supports the market’s specific needs by providing immediate access to working capital, reducing credit risk, and building supplier relationships. With the help of bill discounting, FMCG companies can sustain their operations, drive growth, and stay ahead of the competition.

If you’re looking for a reliable partner to support your financial needs in the FMCG sector, KredX is your best bet. We offer customised bill discounting solutions that allow businesses to manage their cash flow efficiently and achieve their financial goals. With KredX, you can achieve the full potential of your receivables and drive your organisation to greater heights. 

Contact us today to learn more about how we can help you succeed!

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Author :-

Manish Kumar

Manish spent a decade in the finance and banking industry, including a successful stint at HSBC, before founding KredX in 2015. He took his expertise in accelerating capital velocity and created a platform that has become a growth catalyst for hundreds of Indian businesses, big and small. The journey has been triumphant, KredX featured among the top 100 leading global Fintech innovators in the KPMG-H2 Ventures 2017 Fintech100 list and Manish was recently awarded the Entrepreneur of The Year in Business Services at the Annual Entrepreneur India Awards. You can reach him through LinkedIn.

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